Alicia Beauty™ is the world's most innovative, trend setting leader of hair products. Our exclusive brands consist of Elements™, Carefree™ and Foxy Silver® and are designed especially for African-American women. Our hair products include wigs, weave, braids and hair extensions including human hair and synthetic hair.

Born from a passion for silver hair

Foxy Silver® was built on a simple but powerful conviction: that women who embrace their silver and gray hair deserve beautiful, high-quality products designed specifically for them — not as an afterthought, not as a single colorway tucked into a catalog, but as the entire inspiration behind the brand.

For too long, the hair industry treated gray as something to be covered or ignored. Foxy Silver® saw it differently. We saw women stepping into their silver with confidence, grace, and a sense of self that demanded to be celebrated. So we built a brand around them — around you.